AI has the potential to revolutionize the way constituent communication is conducted, providing greater efficiency and more personalized interactions. Campaign managers, staff, and public figures are all beginning to adopt AI-generated content into their processes. But where exactly does AI fit in the process of political campaigns?

We recently hosted a webinar, “AI, ChatGPT: The Future of Constituent Communication,” that featured an open discussion between AI industry experts Will Hurd and Phil Gordon. Will Hurd has been at the forefront of artificial intelligence development during his career as a US Congressman and now serves on the Board of OpenAI, the maker of ChatGPT. Phil Gordon is the Founder and CEO of Prompt.io, a robust texting platform that is creating new ways for political organizations, advocacy groups, and nonprofits to communicate with their contacts.

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Here are six key ways AI can be utilized in political campaigns and elected representatives:

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Rapidly Compose Replies: AI-powered chat engines can quickly compose replies to common inquires, freeing up staff time to focus on more complex issues. This can result in faster response times and more satisfied constituents. AI can be fed emails, position papers, and speeches so when it does compose those communications, it’s using the correct voice and information.

Generate Multiple Messaging Variants: A/B Testing is not new to fine-tuning messages and communications. Generating variants with AI becomes really streamlined and straightforward because you can give AI-specific parameters to adjust copy within. 

Personalize Your Message: AI can analyze data on constituent behavior and preferences to personalize communications and provide more relevant information. For example, AI can help identify which constituents are more likely to be interested in specific issues, and tailor communications accordingly.

Generate Social Posts: AI tools are great for rapidly generating social posts in the correct format. For example, asking ChatGPT for five tweets around a topic provides a variety of options that are all kept within the tweet boundary because it automatically knows what a tweet is, how long a tweet can be, and understands the use of hashtags.

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Generate Summaries: AI is a great tool for getting up to speed on a given subject. These tools can not only give high-level or specific explanations but they can also be used to bridge the gap on overlapping topics and break down news sources.

Debate Prep: As mentioned, having AI gather topics for further research is a great way to prepare of debates. You can do this by inquiring about different issues and then drilling down further into digestible talking points for each topic. 

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Final Takes

An AI engine is only as good as the data it was trained by. That means we are going to see a spike in AI management skillsets across all industries. Instead of manual content generation, for instance, there will be jobs around knowing how to ask the right questions to AI engines.

AI can handle routine tasks and provide valuable insights, but the personal touch and empathy that only humans can provide are still essential in constituent communication.

AI has the potential to enhance the efficiency and effectiveness of constituent communication greatly. By utilizing AI in customer service, personalization, data management, prediction, and feedback, organizations can provide better experiences for their constituents and improve their overall communication strategies.

Check out the full demonstration of ChatGPT for these use cases in our latest webinar, “AI, ChatGPT: The Future of Constituent Communication.”