In today's rapidly changing world, advocacy groups play a crucial role in influencing public opinion and shaping policy decisions. However, engaging the target audience effectively might seem like an overwhelming task to some.

In our recent webinar, “Advocacy in Action: How to Build an Effective Communication Plan,” Johnny Craig from Prompt.io and Alex Dickinson from Beekeeper Group discussed the best practices for communication plans that advocacy groups should follow. Here is a recap of their conversation exploring these best practices.

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5 Essential Best Practices for Advocacy Groups

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ENGAGE WITH INTENTION‍

Successful advocacy starts with having a crystal-clear vision of a target audience. It is essential to have a core focus on the audience and the alignment of the communication plan with the organization's goals. While it’s tempting to follow trends because everyone else is doing it, take a pause before you jump onto every possible platform. Try to methodically assess each channel to determine its potential value and compatibility with your organization's objectives.

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PRIORITIZE DEEP ENGAGEMENT

Approach engagement with a solid database awareness of what the organization wants to accomplish. Establishing a coherent narrative arc enables you to craft focused, persuasive messaging that seamlessly guides people through different stages of engagement. One of the ways communication plans fail is by not providing the audience with something else to do. It is important to provide the audience with content that they can go and continue to push.

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"Today it is more important than ever to deeply align with your audience and having a tool and a process through which you can connect your approach to the people that you're trying to reach." -Alex Dickinson

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LEVERAGE A MULTI-CHANNEL APPROACH

In our increasingly connected world, adopting a multi-channel strategy is integral to reaching diverse audiences across multiple platforms. Be mindful of how users consume information and tailor your content accordingly for maximum impact. Advocacy groups should also remain open-minded when it comes to paid advertising opportunities. Contemplating relatively low-cost experimental campaigns might be just what you need to refine and enhance your multi-channel approach further

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ALIGN YOUR PERSONA

Creating a persona helps clarify the tone, tool, and outcome that the organization wants to achieve because you have a specific individual to aim for rather than a general group. It is helpful to look at your communication on a scale, where the tone is in the middle between traditional and modern, or accessible and exclusive. This approach ensures that the messaging is aligns with the persona and helps to establish or explore your tone.

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COVER YOUR BASES

Following best practices for your campaigns also means respecting your contacts and authorities that monitor communications. What some groups might not know is that texting campaigns must be register their traffic to send 10DLC campaigns. By working with a fully integrated and partnered Campaign Service Provider like Prompt.io, the pathway to registration becomes much more straightforward.

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An effective communication plan is essential for advocacy groups to achieve their goals.

Whether you're new to the advocacy space or a seasoned campaigner, these five best practices will help strengthen and streamline your communication efforts. Check out the full webinar recording for “Advocacy in Action: How to Build an Effective Communication Plan,” to hear more about strategies, tools, and more.

Are you looking for ways to use communication tools to their fullest potential? Reach out to one of the experts here at Prompt.io. We can help you choose the best solutions for your organization with a platform that supports meaningful two-way conversations to move the needle of advocacy efforts and solidify support.