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As Giving Tuesday approaches, organizations have a prime opportunity to turn engagement into meaningful support. Giving Tuesday has become a day of global generosity, inspiring millions to donate and get involved. 

Texting is an incredibly effective tool for nonprofit campaigns, especially on high-impact days like Giving Tuesday. Here’s a breakdown of the steps to take for your Text 2 Give campaigns, along with example texts and a checklist to keep you on track.

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Step 1: Define Goals, Segmentation, and Audience

To get started, set clear goals and segment your audience. For example:

• Goal: Raise $25,000 to support community services.
• Segments: First-time donors, recurring donors, high-value donors, and lapsed donors.

Use segmentation to tailor each text so it speaks directly to the recipient’s relationship with your organization.

Sample Text for Each Segment

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[Learn More: Prompt.io For Good – Texting Platform Built for Change]

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Step 2: Use Personalization to Connect with Donors

Personalizing your messages helps build stronger connections and boosts engagement. Personalization can include elements such as:

• First Names: Address recipients by their first name to create a more personal touch.
• Donation History: Reference a donor’s previous contributions to acknowledge their support.
• Specific Impact: Customize messages to reflect how their donations will make a difference.

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Example Text with Personalization

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Step 3: Simplify Giving with SmartLinks

SmartLinks allow supporters to donate quickly by auto-filling their information if they’ve previously given, streamlining the donation experience. SmartLinks also let you track engagement, so you can see which segments are responding well.

Example Text Using SmartLinks

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[Learn More: SmartLinks for advanced engagement tracking]

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Step 4: Implement a Timing Sequence to Build Anticipation and Keep Donors Engaged

Timing is key for Giving Tuesday. Plan a sequence of messages over the days leading up to and during the event, plus a follow-up. Here’s a sample timeline and text examples for each stage:

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Step 5: Provide Real-Time Goal Updates and Inspire Action

Real-time updates encourage donors to give, especially when they know their contribution will help you reach a specific target.

Sample Goal Update Messages

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Step 6: Follow-Up and Retention Messaging

After Giving Tuesday, show gratitude and continue the relationship. Acknowledging donors’ contributions can encourage them to stay involved.

Sample Follow-Up Text

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Step 7: Evaluate, Learn, and Plan for Next Year

Finally, take the time post-Giving Tuesday to analyze campaign metrics, looking at which messages resonated, how many contacts became first-time donors, and areas for improvement. Use these insights to strengthen your donor journey, ensuring future campaigns resonate even more deeply with your members.

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[Learn More: 360° real-time broadcast and campaign analytics]

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Recap: Your Must-Know Checklist for a Flawless Giving Tuesday Campaign

Finally, here’s a checklist to ensure you’ve covered every angle for a smooth campaign:

- Audience Segmentation: Have you segmented your list by donor type, engagement level, or donation history

- Personalization: Are your texts personalized with first names, previous donations, or specific impacts?‍

- SmartLinks: Are you using SmartLinks to simplify the donation process and track responses?‍

- Clear Call-to-Action: Is each message’s CTA direct and easy to follow?‍

- Donation Goal Updates: Do you have planned updates for donors to track progress?‍

- Timing Sequence: Have you set up a pre-, during, and post-Giving Tuesday message plan?‍

- Testing & Optimization: Have you tested the messages with a small group to see which resonates best?‍

- Opt-out Language: Are your messages providing clearly stated opt-out instructions?‍

- Follow-Up Messages: Do you have thank-you and impact report texts ready for after Giving Tuesday?‍

- Analyze Your Metrics: Use the performance of Giving Tuesday campaigns to plan for your next moves.

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Giving Tuesday is an incredible opportunity to connect with supporters on a personal level. By crafting thoughtful, well-timed texts, using personalization, SmartLinks, and progress updates, you can create a seamless, impactful donor experience.

With this comprehensive approach and checklist, your Giving Tuesday texting campaign is set for success. Here’s to a record-breaking year of generosity!

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Reach out to our texting experts to learn more about getting your campaigns started.

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