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Introducing FUSE™: The Next Frontier of Personalized Texting
April 10, 2025
Introducing FUSE™: The Next Frontier of Personalized Texting
Let's face it: Voters are drowning in generic political texts. They're getting bombarded with dozens of cookie-cutter "Hi [First Name]" messages daily that look identical to everyone else's and get instantly ignored.
Breaking Through Text Fatigue
Field merge technology was our first breakthrough in texting campaigns, proving that personalization worked. When campaigns started combining personalized text with static visuals, engagement didn't just improve—it exploded.
This insight sparked a powerful question: What if we could personalize the images themselves?
Introducing FUSE™
That's why we're thrilled to announce FUSE, the latest innovation from Prompt.io, designed to revolutionize your outreach efforts. FUSE enables you to create visually stunning, hyper-personalized messages that engage, inspire, and drive action like never before.
FUSE personalizes every frame of a GIF with field-merged text. Think donation asks, polling locations, event details—each frame animated with custom fields unique to each recipient. This personalization instantly captures attention, drives significantly higher engagement, and delivers measurable results.
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[Learn More: Getting Started with FUSE]
Why FUSE™ Changes Everything
In a world filled with generic messages, personalization is your secret weapon. FUSE transforms ordinary outreach into unforgettable interactions by merging unique recipient data into vibrant, animated visuals. With FUSE, you can:
- Capture Attention Instantly: Bold, eye-catching GIFs break through inbox fatigue
- Boost Engagement: Personalized content resonates on a deeper level, leading to higher response rates
- Seamlessly Integrate: FUSE works within your existing Prompt.io campaigns for easy deployment
FUSE in Action
- Voter Outreach & GOTV: Remind supporters when and where to vote with visuals that include their specific polling locations and dates
- Fundraising Appeals: Show donors exactly how their contributions make an impact, with personalized asks based on their giving history
- Event Mobilization: Create buzz with animated invitations featuring tailored event details
- Advocacy Efforts: Mobilize supporters with visuals that reinforce your message and drive action
How It Works
Creating a FUSE is simple:
- Design Your Message: Use templates to create a dynamic visual experience, customizing text, images, and animations
- Import Your Data: Seamlessly integrate personalized details like names, locations, or donation amounts
- Deploy Your Campaign: Add your FUSE to a broadcast and send hyper-customized messages at scale
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[Step-by-Step Guide: How to Create a FUSE]
Ready to Transform Your Campaign?
More personalization means more impact. With FUSE, your campaigns will not only look different—they'll feel different to your audience. Whether you're driving action, inspiring donations, or building connections, FUSE gives you the tools to make every message matter.
FUSE is currently available as a special-access feature. See it for yourself at prompt.io/fuse.
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