MasterClass: Expert Tips for Texting Campaigns

July 20, 2022 12:00 PM

Cental

With the cost of gas and direct mail rising and the saturation of digital channels - campaign managers need to find new, creative ways to engage their constituents. On average Americans send 41 text messages a day. The average open rate for political campaign emails is 20%, and the average open rate for political text messages is 98%. Join Llyod Cotler, Principal at Banter Messaging to learn the differences between a successful texting campaign and just another spam text. 

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With the cost of gas and direct mail rising and the saturation of digital channels - campaign managers need to find new, creative ways to engage their constituents. On average Americans send 41 text messages a day. The average open rate for political campaign emails is 20%, and the average open rate for political text messages is 98%. Join Llyod Cotler, Principal at Banter Messaging to learn the differences between a successful texting campaign and just another spam text. 

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This MasterClass, powered by Prompt.io, will cover how to master texting large scale campaigns for engagement, fundraising, community building and more. It will equip campaigns with the essential knowledge needed to: 

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  • Define success and measure metrics that matter
  • Unsilo texting in order to integrate it throughout an organization
  • Segment & personalize messages
  • Test and create best & worst practices

An early adopter of conversational marketing, Lloyd Cotler has worked with some of the biggest organizations to develop engaging and successful SMS marketing strategies. He has crafted thoughtful interactive text messages for Random House, the American Cancer Society, the Get Schooled Foundation, Hillary for America, Susan G Komen, The ONE Campaign, Viacom, and more. He is the principal at Banter Messaging, a conversational marketing firm.

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