The Challenge
Before working with Prompt.io, RedDog Strategies faced two major problems with its previous texting vendors:
Unreliable deliverability. The team had no guarantee that messages were reaching their intended recipients, and even when messages did go through, delivery was difficult to understand and verify.
Poor customer service. Support was often routed through outsourced call centers that didn't understand the firm's needs or the urgency of campaign work — a serious liability in an industry where timing is everything.
The Solution
RedDog Strategies discovered Prompt.io at a conference, where the team met with the company's CEO and President. After a walkthrough of the platform, Prompt.io resolved every concern the firm had with its previous vendors.
Today, RedDog Strategies uses a range of Prompt.io tools to engage voters:
- InstantApps for scheduling canvassing crews and conducting polls and field surveys
- HD video messaging to deliver high-quality ads directly to voters' phones — "like having a digital program in their pockets," as Wilson describes it, which has shown great results
- Two-way texting to enable genuine conversations with voters, not just one-way blasts
Prompt.io also provided white-glove support in navigating new 10DLC compliance requirements, helping RedDog and its clients understand and meet the regulations. The result: more professional, streamlined operations that let clients focus on other aspects of their campaigns.
The Results
While success varies by region, RedDog Strategies measures its texting campaigns on two key metrics: deliverability and voter engagement.
- Deliverability: "We've never had an issue with Prompt," says Wilson.
- Engagement: Two-way texting has produced meaningful responses — everything from family members of candidates reaching out to maxed-out donations coming through via text.
For Wilson, what sets Prompt.io apart isn't just the platform — it's the people.
"Availability is key in our industry, and Prompt's customer service is unmatched... It's about having a true partnership — Prompt's team feels like part of our campaign team, always ready to help us strategize and solve problems."
With support available seven days a week, RedDog Strategies gets the responsiveness that political campaigns demand.
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