Every campaign manager, union organizer, and nonprofit director knows the feeling. You've spent hours crafting the perfect email. You've printed thousands of flyers. You've built a beautiful canvassing operation. And yet, somewhere between the inbox and the recycling bin, your message gets lost.

When every brand, cause, and candidate is competing for the same eyeballs, the old campaign playbook is showing its age. Flyers get discarded. Emails get buried. And the donors, voters, and members you need to reach are more fatigued than ever.

So what if your supporters could carry your campaign, your cause, and your mission right in their pocket?

That's the premise behind Mobile Wallet Cards, the engagement channel that Prompt.io has been building for campaigns, unions, nonprofits, and local governments. And it's the subject of our latest webinar with Campaigns & Elections, Winning Attention in a Burned-Out World.

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What Is a Mobile Wallet Card?

You already know what a mobile wallet is. It's where your digital boarding passes, tickets, and credit cards live. But wallet cards have evolved well beyond passes and NFC payments. Today, they're dynamic, digital cards that live inside Apple Wallet and Google Wallet. Always on, always accessible, and impossible to lose.

A Prompt.io Wallet Card is a fully branded, dynamic digital card that organizations can issue to their supporters, members, donors, or constituents. It displays personalized information, links to key resources, and can send push notifications directly to a supporter's lock screen.

Unlike an app that needs to be downloaded, a website that needs to be bookmarked, or an email that needs to be opened, a wallet card is simply tucked into the same place your supporters already know and trust.

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Why Wallet Cards Work

The effectiveness of wallet cards comes down to three things: 

• They're always accessible,
• Hard to ignore, and
• They feel official

Here's what that means in practice:

• Easy to distribute: Share via a link, QR code, or personalized text message. No app store required.
• One-click install: Supporters add the card to their wallet in seconds.
• Dynamic content: Update the card's design, information, or links at any time without reissuing it.
• Push notifications: Reach supporters directly on their lock screen, instantly or on a schedule.
• Real-time metrics: See who's opening, clicking, and engaging, tracked down to the individual cardholder.

The result is a channel that doesn't compete with email or texting — it complements them, extending your reach into a trusted, high-visibility space on your supporters' phones.

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How Wallet Cards Fit Into Your Existing Strategy

Your texting campaigns, social media posts, email newsletters, print materials, and canvassing operations can all become doorways to a wallet card install. Once a supporter has the card, you have a persistent, personal connection to them that no algorithm can bury and no spam filter can catch.

Think of it as the difference between handing someone a flyer and handing them something they'll actually keep.

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The Many Faces of a Wallet Card

One of the most exciting aspects of the Prompt.io platform is how many different types of organizations can put wallet cards to work. Here's a look at the most compelling use cases:

Political Campaigns

For campaigns running from kickoff to Election Day, wallet cards create a direct line to donors and volunteers. A Political Campaign Supporter Card can display donor tier, supporter-since date, and party affiliation, while linking to donation pages, volunteer sign-ups, and event registrations. Push notifications can drive GOTV reminders, announce rallies, or alert supporters to critical filing deadlines.

Campaigns can also issue Voter Registration Cards that link supporters directly to their polling location and display their registration status — turning every cardholder into an informed, activated voter.

Unions

For unions, wallet cards replace the easily-lost physical membership card with something far more powerful. A Union Membership Card carries personalized member information — name, local, join date, member ID — along with individual barcodes for event check-in and links to benefits, forms, and contact directories. When a strike is called or bargaining updates need to go out, a push notification reaches every member instantly.

Nonprofits

Donor fatigue is real. Nonprofit Supporter Cards give donors and volunteers a modern, tangible way to stay connected to the cause. Giving history, membership levels, event invitations, and donation reminders all live in one place — and every update keeps your supporters feeling seen and valued.

Local Government

City services are notoriously hard to navigate. A City Resident Card puts utilities, event calendars, emergency alerts, and civic updates a single tap away. With multilingual support built in, it's an inclusive tool for the full breadth of a city's population.

Other Campaign Ideas:

• Donor Recognition Cards
• Supporter and Volunteer Cards
• Rally + Event Passes
• Voter Registration Cards
• Field Programs
• Early Voting + GOTV Reminders

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[Learn more: Prompt.io Mobile Wallet Cards]

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Ways to Share a Wallet Card

Getting cards into supporters' hands is flexible by design. Prompt.io offers three distribution methods to match your needs:

• Anonymous Invitations: Cast a wide net with an anonymous link or QR code that can be used anywhere.
• Individual Invitations: Send individual and personalized invites to your contacts. These can be merged into text messages and email.
• Authenticated Invitations: These create a sign up form where that leads to a secure, 2 factor authentication (2FA) before the card is installed.

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Staying Engaged After Install

Installing the card is just the beginning. The real power of Prompt.io Wallet Cards lies in what happens next.

Card Updates: You can update your card's design, content, and links at any time without reissuing cards. You can even push different card designs to specific groups of cardholders, so new members see a different experience than major donors, or early voting reminders only go to the right districts.

Referral Tracking: When every supporter's card includes a personalized referral QR code, your card base becomes a distributed organizing network. You can track which cardholders are sharing the card, identify your most active advocates, and reward them accordingly.

Push Notifications That Actually Get Seen

Unlike email, push notifications don't sit in an inbox waiting to be noticed. They appear directly on the lock screen as a native iOS or Android notification. Prompt.io lets you send notifications to individual cardholders, everyone with a specific card version, or any custom audience you define, either instantly or scheduled in advance.

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The Data Behind the Cards

Every engagement is tracked. Every link click is attributed to the individual cardholder. The Prompt.io dashboard gives organizers a real-time view of cards issued, link clicks, push notification performance, and more — all exportable for deeper analysis.

This isn't just engagement for engagement's sake. It's intelligence that helps you understand what's resonating, who your most engaged supporters are, and where to focus your energy as you build toward your goals.

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Break the Campaign Mold

In an attention economy, the organizations that win are the ones that find their supporters where they already are — and stay there. Mobile Wallet Cards don't ask supporters to download a new app, remember a new URL, or dig through an inbox. They live in the most-checked place on any smartphone, ready to inform, activate, and connect.

For campaigns fighting to break through in the final stretch. For unions trying to keep members informed and mobilized. For nonprofits working to deepen donor relationships. For cities trying to serve every resident. Prompt.io Wallet Cards offer something rare: a channel that feels both modern and personal.

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Interested in seeing Wallet Cards in action? Schedule a demo with the Prompt.io team.

Missed the webinar? See the recording here.